E-commerce Before/After: Viral TikTok Examples

Before/After content works especially well for e-commerce brands because it matches how ecommerce audiences discover and evaluate content. Here are 38+ real examples with performance data.

Best for: E-commerce brands using before/after format to drive engagement • Creators in the e-commerce niche looking for proven before/after examples • Agencies developing e-commerce campaigns with before/after content

38 viral postsUpdated November 2025

What Makes These Posts Viral

Based on analyzing 38 posts, here are the key performance metrics and patterns that appear most frequently in top performers:

713K
Avg Views
5.6%
Engagement Rate
100%
Use Before After
30-60s
Optimal Length

Most Common Patterns

100%Before AfterMost Common
97%Ugc Raw
92%Product Focused
66%Product Showcase Demo
58%Face To Camera
47%Before State Visual
💡 Pro tip: Posts that combine 2-3 of these patterns typically see 2-3x higher engagement than those using just one approach.
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its water and sweat proof! 🤩 #outfithacks #strapless #outfit #bodyadhesive

Bold Claim StatementBefore AfterProduct FocusedPhysical Product
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Show me that don't need no money Don't need nobody Just need your body Hey, hey Show me that so

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tag a girl who needs this 🤩 #summer #outfithack #bodyadhesive #bodytape #strapl...

Open LoopBefore AfterProduct FocusedPhysical Product
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Rock your body, rock your body, come on, come on, rock that body, rock your body, rock that body, come on, come on, rock that body, rock that body, come on, come on, rock that body.

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Start, and figure it out as you go 👏 • • • #shecommerce #entrepreneur #dropship...

Curiosity IntrigueProblem Solution FrameworkUgc RawShopping E Commerce
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It’s a hack to get you to run faster👌🏽 #halfmarathon #princesstreatment

Relatable ScenarioBefore AfterVibrant ColorfulSports
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this was unexpected 😭 #fashion #clueless #OOTD #closetly #app

Relatable ScenarioStorytime NarrativeFace To CameraShopping E Commerce
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DEJAVU😭 @sundaykalogeras @demitrakalogeras @Eliana Kalogeras @patrishakalogeras...

Before State VisualComparisonFace To CameraShopping E Commerce
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in the moonlight my honey

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I’ve lost 156 pounds and I’m looking forward to some new fall clothes. #bodytran...

Before State VisualEntertainment ComedyFace To CameraShopping E Commerce
Transcript

These are a 5X pair of pants. These were my most worn pants in the last two falls. And I just pulled them out because I pulled out my fall stuff. And I just wanted to see if me and my niece could fit in them together. Say hi. Hi. All right. And just so you know, they really are a 5X. All right. Here you go. Yeah, why not? Oh my gosh. Wait. Can you get it? Oh! Can we get it? Oh my gosh. We look like mermaids. We are mermaids. These were the pants that I wore literally all the time because I couldn't fit in anything else. Here, let's turn around. Hop, hop, hop. And now, me and my teenage niece can fit in the pants. I would say I've lost a good amount of weight. Yeah.

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Hope this helps anyone else with a similar body type to mine! #looseskin #clothi...

Bold Claim StatementBefore AfterProduct FocusedPhysical Product
Transcript

The clothing that I'm about to show you has gotten me tummy tuck allegations. This will be a long video, but it's because I'm showing you guys dresses, shirts, gym clothing, jeans, leggings. Everything will either be on my Amazon or my TT shop, or I'll just put a screenshot of where I bought it. Starting off strong is going to be these Hilara leggings. I got these on the TT shop. They make my butt look so good, and my stomach look so flat. I i probably have 10 pairs of these shorts i either get it from the brand voyjoy or euro i think that's how you pronounce it i've ordered both brands and they're pretty much the same exact thing they have a very thick waistband they do have butt scrunch as well next up are these judy blue jeans it's so hard for me to find jeans that fit my body shape because I don't have really big legs but I do have a curvy butt and a lot of loose skin. Next thing on my list is these tops from Feeling Girl. I have it in brown and black and they're big enough to fit my breasts but they're really tight on the stomach and make me look snatched. Anything from OQQ their rompers, and their body suits. I have been wearing OQQ from since being a size extra large to a size small and it has hugged all versions of my figure. Remember guys this is how my tummy is looking before the shirt. I'm usually a smaller or medium. This is a size small and I still have a ton of stretch. These dresses from Poppy Loose, I swear I probably have about eight of them. All of their dresses do have built-in shapewear and this shapewear is some of the most snatching shapewear I've ever had. And they all come with p-holes so you don't have to worry about taking it on or off. They have casual dresses and elegant dresses. These are actually from Fashion Nova. These are rompers from their Snatch collection. The material is so thick. I don't even have to wear a bra with these. It was really important to me that I show you guys this while I still have my loose skin. I hope you guys found this video helpful. Love you guys, bye.

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We got you covered ✨ #glitterfreckles #eyeshadow #makeup #fyp

Curiosity IntrigueEntertainment ComedyFace To CameraShopping E Commerce
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I feel overwhelmed, I’m wearing an XXL dress by @Old Navy Official #nonscalevict...

Relatable ScenarioProduct Showcase DemoUgc RawLifestyle
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Grateful for every moment with you mami. Time flies, but the love remains timele...

Curiosity IntrigueValidation AffirmationProduct FocusedShopping E Commerce
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AI is useful #roomdecor #dorm #dormdecor #coastal #room

Before State VisualBefore AfterUgc RawShopping E Commerce
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The perfect legging exist, and make you booty SO good 🤌🏼🤌🏼 #fitnessmotivatio...

Problem Call OutEducational InformativeProduct FocusedPhysical Product
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Unless the DJ want you to turn the music up Hey, one by one, even two by two Everybody in the floor, let me show you how we do Let's go, hit below the...

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switched to brown bedding for the season! our room still needs some work, but if...

Visual Awe AestheticsBefore AfterProduct FocusedPhysical Product
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Outro Music

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Follow & DM me “START” 💬 and I’ll teach you Step by Step everything you need to...

Before State VisualBefore AfterProduct FocusedBusiness
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Thanks for watching!

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He was NOT impressed 🫢

Problem Call OutBefore AfterProduct FocusedPhysical Product
Transcript

hey this thing didn't work look i filmed it this thing is crap all right it didn't even do anything look before you start i'll tell you exactly why this didn't work firstly this isn't even their packaging this is like a fake from timu or amazon this right here is the actual real one here try it okay wait what yeah people get fooled all the time but you can't be the real stuff and to make things better you can actually get a free toothpaste if you buy it in this bundle with the v34 but i take a look online because it's selling really fast and you don't want to miss out oh thank you

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No hate to plus size! Download ToneAl to get that model body #pilatesresults #pi...

Relatable ScenarioValidation AffirmationUgc RawShopping E Commerce
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Replying to @child of universe ✨ specific things I did at the gym, outside of th...

Before State VisualTutorial HowtoFace To CameraShopping E Commerce
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All right, I need to tell you guys all the unhinged things that I did to transfer my body from this To whatever this is you can be going to the gym for years and years and years and see absolutely no progress Clustering that can be because that was me First thing I did was get new workout clothes because I was wearing the same workout clothes I was wearing since high school and those ratty clothes did not fit me anymore and I felt so Unconfident, so this probably sounds so superficial, but I firmly believe that what you wear will give you confidence The second thing I did was lift heavier weights. I know as girls we're so worried about staying lean and not looking bulky really if you want that toned look you need to build some muscle ladies and then also work on losing some fat there's a lot of workouts on my page the questions i get the most are my core and my arms my arms are a lot more slim and toned i do higher rep and lower weight for my arms than other parts of my body my abs the only reason i have visible abs now is because i've been doing weighted ab exercises ulcerative gal is more rectangular shaped so in order to get that hourglass body i do not use a waist trainer i actually don't train my obliques as much and i train every other aspect of my core more currently my bridal era and I get a lot Of dms from girls who are also in their bridal era and want to tone up So I really want to release a formal workout plan for me I work out three to five times a week and I do a mixture of a strength training pilates Cardio, and I love to mix up my workout. So my body doesn't get complacent. I want to create some more structure for you guys So let me know if you'd be interested in a four week or 12 week program. Besides the strength training, I used to restrict my intake so my body doesn't get complacent i want to create some more structure for you guys so let me know if you'd be interested in a four week or 12 week program besides the strength training i used to restrict my intake so much i thought you had to eat like 1200 calories a day but no that is not the way to go because i would be in this binge restrict binge restrict cycle with result of not eating while restricting i gained like 30 pounds my background's chinese But when I moved out of my parents place at 17, I stopped cooking Chinese food and started eating more western style food Chinese home cooking is so healthy. We eat our rice, we eat our stir fries, we eat a lot of vegetables and a lot of fruit and a lot of fermented pickled foods that are good for the gut. You know everyone raves about the Mediterranean diet. Well I feel like people are sleeping on the chinese asian diet only the chinese aunties I know eat so much yet. They stay very slim Because the food is just so healthy for the girls here But since you can't spot train I couldn't control where I lost fat from and I lost a lot of all my boobs You're looking at right now as a result of my skims push-up So believe it or not a lot of the vs models I think do get jumped That's just between me and you. With the working out, I did a lot of compound movements. So I'm not just doing squats. I'll do squats. believe it or not a lot of the vs models i think do get jumped that's just between me and you with the working out i did a lot of compound movements so i'm not just doing squats i'll do squats and

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All in a year… from 16 to 17… ~ Crazy how last year I had less than $10 to my na...

Before State VisualBefore AfterProduct FocusedShopping E Commerce
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We just hit over 10,000 viewers on Shopify.

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girls, the skims ultimate collection push up bra is unreal !! @SKIMS #skimspartn...

Bold Claim StatementBefore AfterProduct FocusedShopping E Commerce
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So I used to think I wanted a boob job, but not anymore because this is crazy. Before, after, before, after, before, after. People have told me I'm built like a 12 year old boy and honestly they're not wrong, but this bra actually makes me feel like I went to Dr. Miami and got some work done. Definitely my new favorite bra. It's so comfortable even though it has an underwire. It's not restricting at all.

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Success isn’t measured with how much money you have, but with how many times you...

Before State VisualBefore AfterCinematicBusiness
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Let him cook! Let him cook now! Let him cook! I said let him cook!

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Just upgraded my desk setup with these aesthetic items from @Temu ! Super cute, ...

Howto Tutorial PreviewBefore AfterProduct FocusedPhysical Product
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@RosieEtienne bridal minis are insane!!!! Okay that’s it for the bridal dresses ...

Bold Claim StatementBefore AfterFace To CameraLifestyle
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A moment for the red set because… it’s giving main character energy every rep 😍...

Visual Awe AestheticsProduct Showcase DemoFace To CameraShopping E Commerce
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Broke to rich suppliers in bio 🔥 #fyp #ecom #reselling

Curiosity IntrigueProblem Solution FrameworkUgc RawShopping E Commerce
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3, 2, 1, fire on. Yo! About $40 to my name, bro. I'm gonna take the risk and try to resell. Bro, we just turned $20 into $100. I promise y'all I'm gonna come up with this recently, bro. So we just got home and ended the day off with $560. $27,000 in a month. When it comes We will stand to Face it all Together Let the sky

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I can fit into a size 18. It’s been 20 years since I wore this size! I never tho...

Before State VisualBefore AfterProduct FocusedShopping E Commerce
Transcript

Move your shirt out of the way, it's in it. Your shirt's in it. Progress. Progress. I mean it's a little snug but that's great right? I was at 18 though. Yes you do. And 18. How do they feel? This doesn't feel tight. Now I really want to try like a full pant. Mom, this is a size 18. I know. Mom. Yes, yes. I mean they're way too short. I just want to see how far away I was from getting an 18. Do you see how easy that is? Yes, I do. I mean, literally, I'm shocked. I fit into an 18. And you were just upset about not losing weight, but look at the victories that you're getting. Mom, I haven't won 18 with the size of my phone dress. Yes, I know, honey. Look at you. I was back to my high school. I'm really in so much shock right now.

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Send us a dm to shop our supplement or visit the link in my bio 💪🦍#creatorsea...

Before State VisualProduct Showcase DemoUnexpected JuxtapositionShopping E Commerce
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I laugh so hard whenever I watch this video 😂😂😂 @NWLA Bridal @Stylingbyjenna ...

Relatable ScenarioEntertainment ComedyProduct FocusedLifestyle
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All right. Whoa, I think it does go with this dress. Whoa, it definitely goes with this dress. Woo. I like this. Okay. Wow.

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a crisp 63 today

Relatable ScenarioProduct Showcase DemoFace To CameraLifestyle
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use code "JACKY10" for 10% off your personalized photobooks✈️Pixoryofficial.com ...

Before State VisualBefore AfterVibrant ColorfulTravel Navigation
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dress stress-free now 👀 #fashion #clueless #ootd #closetly #app

Problem Call OutProduct Showcase DemoUgc RawLifestyle
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I'm expanding my Junji Ito corner 🖤🌀 #junjiito #junjiitocollection #junjiitoco...

Howto Tutorial PreviewSatisfying ContentTime LapseLifestyle
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Send us a dm to shop yours now!! ❤️#creatorsearchinsights #goviral #fyp #supplem...

Relatable ScenarioProduct Showcase DemoFace To CameraShopping E Commerce
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If you are a gym bro and you look skinny like me in these pictures, trust me I had to support my fitness journey to look like this now. So I bring out the best product to you if you are struggling to gain weight or bulk up in the gym. This is your sign to start supporting your fitness journey with the right supplements. So here is creatine, everyone knows this, this is very popular. It helps build muscles faster and gives fast recovery. And here is mazgena, perfect for those who don't have appetite to eat more calories daily. It helps gain healthy weight and help you bulk up faster. And here this is whey protein, this is great for shredding and lean bulking. If you are chubby, this is what you need to shred out your body. And this is pre workout for anyone who gets tired easily in the gym. It gives energy to push and helps you lift heavier. have them all available visit the link in our bio or send us a dm to get us now thank you

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My Aldi Girl Era 🤭✨ Sharing my favorite GLP-1 + PCOS-friendly finds that keep m...

Before State VisualProduct Showcase DemoUgc RawShopping E Commerce
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This product will amaze you 🔥 #miniiron #produktenatyrale #leave #tiktokshop #t...

Immediate BenefitTutorial HowtoProduct FocusedLifestyle
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Carus, carus, carus, carus, carus La vida, la vida es un carus, carus, carus

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The grind was worth it 💸 #dropshipping #ecommerce #aidropshipping #entrepreneur...

Before State VisualBefore AfterProduct FocusedShopping E Commerce
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Did you see yesterdays flash mob in @BIG W Australia 👀 I had to get the incredi...

Problem Call OutTutorial HowtoFace To CameraShopping E Commerce
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One of my favorite NSVs is finally feeling good in a pair of jeans 🩷 Size 20 to...

Before State VisualInspirational MotivationalFace To CameraShopping E Commerce
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already gave you the time and the place just come be the man i need tell me you got something to give i want it i kind of like it when you call me wonderful whatever the type of talking is come on then i gotta know you're meant To be the man I need Talk to me, talk to me I got to know you.

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