E-commerce TikTok Content Ideas & Viral Examples

Looking for e-commerce content that actually performs? We've analyzed 911+ viral TikTok posts in this category to help you understand what drives engagement and views.

Best for: E-commerce brands and creators looking for proven content strategies • Marketing teams researching what works in the e-commerce space • Agencies managing e-commerce clients and campaigns

911 viral postsUpdated November 2025

What Makes These Posts Viral

Based on analyzing 911 posts, here are the key performance metrics and patterns that appear most frequently in top performers:

2.5M
Avg Views
9.3%
Engagement Rate
86%
Use Ugc Raw
30-60s
Optimal Length

Most Common Patterns

86%Ugc RawMost Common
84%Product Focused
72%Face To Camera
64%Product Showcase Demo
62%Curiosity Intrigue
56%Problem Solution Framework
💡 Pro tip: Posts that combine 2-3 of these patterns typically see 2-3x higher engagement than those using just one approach.
15.1M
312.6K
322

its water and sweat proof! 🤩 #outfithacks #strapless #outfit #bodyadhesive

Bold Claim StatementBefore AfterProduct FocusedPhysical Product
Transcript

Show me that don't need no money Don't need nobody Just need your body Hey, hey Show me that so

11.0M
1.3M
2.1K

GUYS😭😭😭😭 #boyfriend #relationship #dating #datingadvice #cheating

Relatable ScenarioEntertainment ComedyUgc RawLifestyle
Transcript

5.5M
207.6K
555

@madison beer you dropped these 🪽🪽 #VSFashionShow #VSFS #VictoriasSecret

Visual Awe AestheticsProduct Showcase DemoProduct FocusedShopping E Commerce
Transcript

Thank you.

4.1M
872.2K
4.0K

Some girls crave cookies… I crave couture 👗✨ Who else gets fashion cravings ins...

Relatable ScenarioEntertainment ComedyUgc RawLifestyle
Transcript

3.7M
633.9K
1.5K

wedding dress shopping in China was the highlight of my year for real 💍 guys I ...

Bold Claim StatementEducational InformativeFace To CameraTraditional Service
Transcript

3.6M
508.6K
842

Rent is due in 2 more days!!😱🥵🥳 #instacart #instacartshopper #gigworker #side...

Data Point StatisticProblem Solution FrameworkFace To CameraLifestyle
Transcript

3.5M
148.5K
2.0K

Tag someone who would wear this 🥷

Curiosity IntrigueProduct Showcase DemoUgc RawLifestyle
Transcript

Music

3.4M
114.9K
345

tag a girl who needs this 🤩 #summer #outfithack #bodyadhesive #bodytape #strapl...

Open LoopBefore AfterProduct FocusedPhysical Product
Transcript

Rock your body, rock your body, come on, come on, rock that body, rock your body, rock that body, come on, come on, rock that body, rock that body, come on, come on, rock that body.

3.3M
238.4K
1.2K

I need to make my Rent in 6 days!! 😬 🛒#instacart #gigwork #sidehustle #hustleh...

Direct Question To ViewerDay In The LifeProduct FocusedShopping E Commerce
Transcript

3.1M
127.3K
250

it’s called closetly 👀 (Link in bio) #fashion #clueless #ootd #closetly #app

Curiosity IntrigueTutorial HowtoFace To CameraUtilities Tools
Transcript

3.0M
103.0K
1.6K

No one could believe it😂😂💜💜 #weddingdress #sheinweddingdress #weddingtok #we...

Unexpected ShockingProduct Showcase DemoUgc RawLifestyle
Transcript

2.8M
88.1K
454

Bring back basics! 🤎 #ooq #dealsforyouday #tiktokshop #basics #dress #oqqnew...

Visual Awe AestheticsProduct Showcase DemoProduct FocusedShopping E Commerce
Transcript

2.7M
269.4K
275

i can't gate keep what she told me to use... It's the thea app.. SO good 😭 #ski...

Bold Claim StatementCustomer Testimonial UgcProduct FocusedPhysical Product
Transcript

Thank you.

2.6M
276.5K
303

@Mohamad #hellokitty #pijamas #couple #room #boyfriend

Visual Awe AestheticsEntertainment ComedyVibrant ColorfulLifestyle
Transcript

Música

2.6M
72.4K
285

55 minutes, 55 burger, 55 fries 🍟

Bold Claim StatementTutorial HowtoFace To CameraShopping E Commerce
Transcript

If it's less than an hour, I will get personal finance for dunks. Okay, how much is it? $30. $123. I'm too smart. If the I long for books mark is less than 15 minutes, I will get it. How much is it? Nine. Oh, $25 for that? If it's less than an hour of work, I will buy the unreliable narrative. Okay, how much is it? 20. 55 minutes.

2.4M
146.2K
109

can you tell he’s from paris 👀 it’s called closetly btw #fashion #clueless #oot...

Relatable ScenarioProduct Showcase DemoUgc RawLifestyle
Transcript

2.4M
297.7K
378

@Mohamad #foryou #fy #room

Relatable ScenarioEntertainment ComedyFace To CameraShopping E Commerce
Transcript

2.3M
142.5K
1.8K

We need to make Rent in 2 more days?!?😝Ahhhhhh! Can I do it??? #instacartshoppe...

Immediate BenefitEducational InformativeProduct FocusedLifestyle
Transcript

rent's due in two days we need to make 820 dollars but we have made 587 this week so we have about 233 dollars left to make we're grinding it out this morning we got an order from the house it is 42 dollars it's not the easiest order so we're gonna go get it done let's do this I'm going to go with B. This is C. This is A. Let's go check out. I remembered the ice. All right, packed up. Third one's in the back seat let's go make the deliveries 10 minutes of the first delivery first delivery done second delivery is five minutes away second delivery done last delivery is five minutes away okay the last one's an apartment so we're grabbing everything we're gonna take it up there it was the bottom level i those orders done. It took about an hour and a half, but I got $43. It's only 8.30, so let's see what else we can get. It's around 9.20, so I am going to just go ahead and head to Costco because I'm not seeing anything else and hopefully just get there as early as I possibly can to see any orders that come across the screen. Okay, I took a $37 dollar order there's a bunch of items but it's not a lot of heavy stuff so let's go do it okay two of these. Okay, one of these. I need four of these. Customer is adding some items on, so it's have to go back to the back, but hopefully it'll bump up the order a little bit. Two of these. Two of these, guys. I think it's just like two of everything. Almost done. The last item, they wanted a different brand, but this is what they had. Okay, here's the order. That's all one. Top and bottom is the second. I'm going to try to reorganize it, but it took like 18 minutes, so let's check out. All right, packed up. First delivery is 13 minutes away. First order done. Next order is five minutes away. We made $39 on that order. So let's check out. All right, packed up. First delivery is 13 minutes away. First order done, next order is five minutes away. We made $39 on that order.

2.1M
139.9K
595

All resell supplier in b!0 💪🏽🔥 #fypシ #fyppppppppppppppppppppppp #reselling

Bold Claim StatementProduct Showcase DemoProduct FocusedLifestyle
Transcript

okay hold on where we going? gonna try on this lululemon excuse me you want for a lululemon right? oh yes lulu hold on let me see what you got today love a good lulu nah it's gonna be 140 140? ok let me call my man hold on you got it man i mean yeah you know put it. Babe, where you put the money? I'm trying to get some Lululemon. Oh, my God. I'm trying to get the middle part. In the car? Yeah, in the car. Okay, hold on. Okay, I got it. Yeah, I see it, babe. Thank you. I love you. Bye. I appreciate it. Want more Lululemon plug now? Yeah, yeah, I got you. Put some Lulu on me? If your man don't care. What man? You're right. We ain't gonna worry about him. Right. Where we going? Gonna try on this Lululemon.

2.1M
273.3K
501

Couldn’t be more thankful for the freedom content creation has given me 🥹❤️#tha...

Problem Call OutProblem Solution FrameworkFace To CameraTraditional Service
Transcript

2.0M
42.5K
208

Trying to only spend a couple minutes of work at the dollar store today. Literal...

Relatable ScenarioEducational InformativeProduct FocusedShopping E Commerce
Transcript

If it's less than five minutes of work, I'll get the little nerdy planter. The little cutie? How much is he? Three dollars. Three? Eight minutes. If they're less than nine minutes of work, I will get the pink crock-offs. The crock-offs. How much are they? Four seventy-five. Four seventy-five. Thirteen minutes. If it's less than nine minutes of work, I'll get the giant lollipop full of lollipops. Okay. 13 minutes. If it's less than 9 minutes of work, I'll get the giant lollipop full of lollipops. Okay. How much is it? $2.25. 6 minutes? La la la la la.

2.0M
147.2K
77

I can’t believe she exposed this 😭😭 ‘Phia’ in App Store 💙 #fallfashion #theli...

Bold Claim StatementProblem Solution FrameworkProduct FocusedLifestyle
Transcript

2.0M
168.2K
286

Part 3 💗 #foryou #fyp #pijama #boyfriend #roomtour @Mohamad

Visual Awe AestheticsEntertainment ComedyVibrant ColorfulShopping E Commerce
Transcript

That's the way every day

1.9M
175.5K
540

Finally got my matcha fix🤭🤤 #costcojapan #lifeinjapan

Curiosity IntrigueDay In The LifeUgc RawFood Drink
Transcript

1.9M
119.3K
372

Unboxing Skullpanda You Found Me and… THE SECRET??? They are so cute I love them...

Quick RevealProduct Showcase DemoUgc RawShopping E Commerce
Transcript

Thank you. Oh my god. Thank you for watching!

Slide 1
1/11

When you can’t afford a billboard…. you become one. 😂❤️ #spanx #justagirl #mark...

Relatable ScenarioBehind The ScenesUgc RawBusiness
Transcript

1.8M
202.8K
1.2K

We need to make Rent in 1 more day!!! Ahhhhhhh— did we make it through??😵‍💫🥴�...

Problem Call OutProblem Solution FrameworkUgc RawLifestyle
Transcript

Okay, Rhett is doing one more day and we need $820. But we have made $762 this week, so we only have $58 to go, guys. We can do this! All right, I got my first order from the house. It's $28 and it's only eight items, 12 units. So let's go. Some pepper. Two of these. Two of these. Well, the main thing they ordered was batteries and they have like barely any freaking batteries. They don't even have double A at all. Oh, that's ridiculous. I already asked them too and they said they don't have any other batteries so. I went back and asked them again because like I'm gonna lose all the money off this order if I refund that item. So I begged the cashier to just ask somebody else to see if they had batteries and the girl was literally at the customer service packaging the batteries. All right last item. Here's the order that's A, that's B plus the batteries which they're having up front for me. Took like 10 minutes because I had the whole battery fiasco but we're checking out. That's three minutes of the first delivery. First delivery done, seven minutes of the second delivery. Dang, I thought I calculated it right so I wouldn't lose any tips. It's on the replacements, but I still lost $2. But I still got $26 in that order and it didn't take that long. So let's keep going. Okay, we waited almost an hour at Costco, but we got our first order. It's $44, so we're in a good place. It's a good amount of stuff, but I should be able to do it with one cart. I need one set of plain bagels. Everything. Some bits. Two of these. Two orders. Two of these. Two orders. Two orders. Two orders. Two orders. Two orders. Two orders. Two orders. Two orders. Two orders. Two orders. Two orders. Two orders. Two of these. Two orders. Two of these. One of these. Three packages of bread. last's the order. This is all one. Top and bottom is the second. Took about 30 minutes, so let's check out. Okay, packed up. That was kind of freaking hard. First drop-off's 12 minutes away. First delivery done. Second delivery's just around the corner, three minutes. I got done with both those deliveries. It did go down by like a dollar, so I have $69 dollars and change. We made rent, so that's great. I'm gonna try to get one more order in, see if there's anything else out there. I'm like seven. those deliveries. It did go down by like a dollar. So I have $69 and change. We made rent. So that's great. I'm gonna try to get one more order in and see if there's anything else out there. I'm like

1.8M
242.1K
739

Rent is due in 8 more days!! 💵😆#instacartshopper #instacart #gigworker #sidehu...

Problem Call OutTutorial HowtoProduct FocusedShopping E Commerce
Transcript

1.8M
141.4K
201

I MIGHT HAVE TO😭 #ex #exboyfriend #cheater #cheating #tinder

Relatable ScenarioProduct Showcase DemoFace To CameraShopping E Commerce
Transcript

1.8M
280.3K
338

What a queen #onlineshopping #adulting #furniture #fyp #mom

Curiosity IntrigueTutorial HowtoFace To CameraLifestyle
Transcript

1.7M
153.8K
208

Part 2 😃💕#foryou #couple #roomtour #fy #goviral @Mohamad

Quick RevealProduct Showcase DemoFace To CameraLifestyle
Transcript

1.7M
71.7K
796

Prime members listen up! This one is going to be huge #classactionlawsuit #class...

Bold Claim StatementProblem Solution FrameworkText CentricFinance
Transcript

If you are a Prime member, then you are going to want to hear this, so stop scrolling and listen up. Amazon just settled in a huge class action lawsuit to the tune of $2.5 billion because allegedly they were overcharging their customers for their Prime membership. So here's how it's going to work. If you had a Prime membership during the time frame covered in this lawsuit, then you could be eligible for a refund and then some. So make sure to like and save this video to remind you to file and claim this cash. And if you know anyone with an Amazon Prime membership, share this with them because they are going to want to hear this. This is ready to file and claim. You bet I'm going to be using my SettleMate app because it literally makes it so easy for me to file and claim every class action lawsuit I'm eligible for. But don't y'all worry, I'm going to be keeping you up to date on this so make sure to follow along because this 2.5 billion dollar payout is going to be huge

1.7M
32.5K
394

Click link in the bio to start your online business This female entrepreneur lea...

Problem Call OutEducational InformativeCinematicShopping E Commerce
Transcript

What's your website going to be called? It's www.myeverydaypajamas.co.uk Okay, so you've bought that? I haven't bought it yet, no. Isn't that an oversight? Yeah, I just haven't got round to that yet. I mean, what if somebody gets there first? That would be a shame. Well, somebody has. Yourself. Yourself. I've also bought myeverydaypajamas.com, myeverydaypajamas.net, and just to really protect my investment, myeverydaypajamas.uk. So now, you're essentially looking for £250,000 worth of investment in a website that you don't own.

1.7M
178.0K
150

Part idk 🫶🏻🥹@Mohamad #couple #pijama #boyfriend #goviral #girlroom

Quick RevealEntertainment ComedyPolished ProfessionalLifestyle
Transcript

That's the way every day goes Every time we've no control

1.7M
194.9K
305

THIS IS INSANE #cheater #cheating #tinder #cheated #exboyfriend

Relatable ScenarioProblem Solution FrameworkScreen RecordingUtilities Tools
Transcript

1.7M
104.2K
2.6K

How to make your first $1,000 as a teen #reseller #reselling #resellercommunity ...

Howto Tutorial PreviewTutorial HowtoProduct FocusedShopping E Commerce
Transcript

1.5M
171.9K
693

I have $154 credit card DUE tomorrow!! 😋 let’s do some Instacart shopping 🛍️ #...

Immediate BenefitEducational InformativeProduct FocusedFood Drink
Transcript

I have a $150 credit card that I need to pay tomorrow. So let's go do some Instacart shops together and see how much we can make. I got my first order from the house. It was $61 and it's only one shop here at the Smith. So let's go do it. All right, we got another buy one, get one. So we're going to get two. Let's pick three of these. Okay, two of these. This one. Two of these. And a barbecue bake. And a little bit of white. Okay. Okay, we're almost done. This one, this can't be great. Okay. Man, I love when the produce is all next to each other. They had no red egg in this, so we got a shallots. Okay, last item. All right, here's the order. Took about 27 minutes, so let's check out. All right, 11 minutes to delivery. All right, successful delivery in under an hour. Got that order done. Got $61. Let's see what else we can find. This might be a bad idea, but I saw a $41 order for Five and Below and Smith's. There's only like three items at Five and Below. It's all candy and then like 38 items at Smith's. We're gonna miss Costco opening time but let's just see if it works in our favor. We just got to Five and Below. Three items, all candy. Let's do it. Okay we need one of these Zagnut bars. Don't know what the heck that is but We also want seven chunkies, which I just found. Four, five, six, seven. Let's check out. I forgot about the timer, but I don't think it took longer than five minutes. Let's head to Smith's. We made it to Smith's. Let's see how fast we can get this done. I need a mini watermelon. Okay, they want the Meyer lemon hummus. Ooh, they don't have it. I found it. I wanna pickled onions, jalapeno peppers, red puff marshmallows. I feel s'mores coming on. Want these. Yep, s'mores are definitely happening. Seltzer water is always hard for me cuz most of the time they're sold out of it. So, let's see peach waterloo and they have it a couple items left all right then they went three packs

1.5M
61.5K
146

@Mohamad #foryou #boyfriend #room #pijama #matching

Curiosity IntrigueEntertainment ComedyVibrant ColorfulShopping E Commerce
Transcript

Vai que é no vapor, vai que vai que vai que é no vapor, ela cheia de calor e eu desço com fervor. Vai que é no vapor, vai que vai que vai que é no vapor, ela cheia de calor e eu desço com fervor.

1.4M
152.0K
365

will never miss a Gymshark sale #gymsharkwomen #couplegoals #sale #shopping

Curiosity IntrigueMeme ReactionProduct FocusedShopping E Commerce
Transcript

1.2M
161.6K
153

my hand flinching, our fruit on the stairs… literally a nightmare. she’s okay! #...

Curiosity IntrigueStorytime NarrativeUgc RawShopping E Commerce
Transcript

Thank you.

1.2M
46.1K
151

Start, and figure it out as you go 👏 • • • #shecommerce #entrepreneur #dropship...

Curiosity IntrigueProblem Solution FrameworkUgc RawShopping E Commerce
Transcript

1.2M
28.6K
66

I can’t believe this trick was leaked omg #fashion #fashiontiktok #ootdinspo #oo...

Unexpected ShockingProduct Showcase DemoUgc RawLifestyle
Transcript

That boy is corrupt. He's PTSD on it daily. He's your foot meal. And yes, I'm talking about your face. Here we go.

1.2M
122.7K
404

It’s a hack to get you to run faster👌🏽 #halfmarathon #princesstreatment

Relatable ScenarioBefore AfterVibrant ColorfulSports
Transcript

1.1M
205.0K
219

yeah this is insane #furniturefinds #livingroom #dupes #budgeting #interior #Lif...

Curiosity IntrigueProblem Solution FrameworkProduct FocusedLifestyle
Transcript

1.1M
91.6K
24

let’s hope this works 😭 btw it’s called closetly on the app store #fashion #cl...

Relatable ScenarioProduct Showcase DemoUgc RawLifestyle
Transcript

1.1M
90.3K
9.0K

TikTok Creator Pilot Program! #creatorpilotprogram #fypviral #onlinebusinessforb...

Curiosity IntrigueEducational InformativeFace To CameraSocial Networking
Transcript

What is this? What is this? at the right way okay guys you need to listen and watch to the video up until the end that is very important and secondly one of the requirements okay you also need to have a minimum of thousand followers you need to meet the standard or the requirements of the community and the guidelines okay you need to be 18 years and above and any indoor that you also need to do you need to go up straight and be able to search as well tick tock create a pilot program but you know my cousin's in my cousin's any guys so that we can also be able to you know I can look good at us and the content between an yo good at less than the content good at less if it goes as send the content i said it is high time now you don't go mama my land in the sky so do the right thing okay do the right thing and any indoor that you also need to do guys engagement is the key we've been talking about engagement you need to engage and you need to do it the right way you engage from the bottom up you engage from the bottom. Make sure that you watch the video and you complete the video. And then you are busy with what? With engagement. Guys, let's see. Let's see how it goes. I just cannot wait, eh?

1.1M
168.7K
687

Rent is due TOMORROW!! 🫣🫶🏼💕🥳#instacart #instacartshopper #gigworker #sidehu...

Data Point StatisticStorytime NarrativeFace To CameraTraditional Service
Transcript

1.1M
43.2K
118

it’s called closetly 👀 #fashion #clueless #OOTD #closetly #app

Curiosity IntrigueTutorial HowtoFace To CameraShopping E Commerce
Transcript

Slide 1
1/2

The difference between 4’5 shorts & 6’5 shorts💞 @DFYNE code ANNALOUISE #dfyne #...

Relatable ScenarioProduct Showcase DemoUgc RawShopping E Commerce
Transcript

989.7K
67.6K
291

Rent is due in 7 days.. day 3 of trying to make $820 🙃#instacart #instacartshop...

Problem Call OutDay In The LifeProduct FocusedFood Drink
Transcript

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