Problem/Solution TikTok Examples That Drive Results

The problem/solution format works because it hooks viewers with a relatable pain point, then provides immediate relief. We've collected 5.7K+ high-performing examples to show you exactly how top creators use this approach.

Best for: Creators learning to master the problem/solution format • Brands looking for problem/solution content examples to adapt • Marketing teams studying problem/solution best practices

5,676 viral postsUpdated November 2025

What Makes These Posts Viral

Based on analyzing 5,676 posts, here are the key performance metrics and patterns that appear most frequently in top performers:

9.1M
Avg Views
9.0%
Engagement Rate
100%
Use Problem Solution Framework
30-60s
Optimal Length

Most Common Patterns

100%Problem Solution FrameworkMost Common
84%Ugc Raw
58%Curiosity Intrigue
56%Problem Call Out
54%Face To Camera
52%Relatable Scenario
💡 Pro tip: Posts that combine 2-3 of these patterns typically see 2-3x higher engagement than those using just one approach.
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almost, right? .....right??(T▽T) #russian #learning #languages #pronunciation #h...

Relatable ScenarioProblem Solution FrameworkText CentricLifestyle
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Библиотека.

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#italianbrainrot #aiart #aistory #tungtungtung #brrbrrpatapim #ballerinacappucci...

Unexpected ShockingAi GeneratedUnexpected JuxtapositionLifestyle
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Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Kampung Terima kasih telah menonton! Thanks for watching!

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#selfimprovement #grind #discipline #lifestyle #success #motivation

Bold Claim StatementBefore AfterAnimation Motion GraphicsEducation
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its water and sweat proof! 🤩 #outfithacks #strapless #outfit #bodyadhesive

Bold Claim StatementBefore AfterProduct FocusedPhysical Product
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Show me that don't need no money Don't need nobody Just need your body Hey, hey Show me that so

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At least it’s waterproof and touch proof 🫩 @Scalp Armor #davecurls #balding #cu...

Bold Claim StatementProduct Showcase DemoProduct FocusedPhysical Product
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the wedding is in 2 months. #cheater #tinder #messytiktok #relatable #cheatersge...

Curiosity IntrigueProblem Solution FrameworkScreen RecordingLifestyle
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#journalprompts #deepthoughts #deepquestions #MentalHealth #booksthatmademecry #...

Direct Question To ViewerStorytime NarrativeUgc RawLifestyle
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Pov when they always test you in interviews, but never expect you to test them @...

Relatable ScenarioStorytime NarrativeFace To CameraBusiness
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hope he enjoys!!

Relatable ScenarioEntertainment ComedyUgc RawSocial Networking
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Sorry for body hacking.

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my secret ehehe

Problem Call OutEntertainment ComedyText CentricTravel Navigation
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I never been with that bitch in my thingy, he like my body, he know I'm a I never been with that bitch in my thingy, he like my body, he know I'm a

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Honestly don’t we all wish we could do this 😭 #college #collegelife

Relatable ScenarioEducational InformativeScreen RecordingUtilities Tools
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bro what 😭 #learnkorean #korean #lingotok #tash

Relatable ScenarioMeme ReactionText CentricEducation
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Can you repeat that? I like the end. Oh my. You're getting worse.

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GUYS😭😭😭😭 #boyfriend #relationship #dating #datingadvice #cheating

Relatable ScenarioEntertainment ComedyUgc RawLifestyle
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will you tell her or should i do the honors?

Relatable ScenarioEntertainment ComedyFace To CameraLifestyle
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Ayúdenme a encontrar a mi amiga para seguir pintando con ella 🥹

Curiosity IntrigueProduct Showcase DemoVibrant ColorfulEducation
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It’s water proof!! And suitable for sensitive skin 🤗✨ #outfithack #summer #body...

Howto Tutorial PreviewProduct Showcase DemoUgc RawPhysical Product
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you can hear the pain in her voice…

Problem Call OutProduct Showcase DemoFace To CameraUtilities Tools
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Imagine carrying on a game of golf after this info is dropped 😐

Curiosity IntrigueEntertainment ComedyFace To CameraLifestyle
Transcript

Dan, tell everyone what you just told me. I said my old roommate Brian and his fiancee broke off their engagement. Okay, so Brian broke off his engagement. When? Recently, I guess. I mean, he told me pretty recently. And how did this happen? I don't know how it happened, honestly. We didn't really get that deep into it. Is there another girl? Was there another person involved? Like, they just randomly broke up? I don't think there's another person, but I know he mentioned something about cheating. Was someone cheated? I guess. Who cheated? I don't know, which I don't know. How do you not ask? Was he upset? Did he cry? He didn't. I don't know. Had they spoken since? Did she give the ring back? Does his family know? What are they doing about the dates? What did they do with the deposit? I don't know. We just were playing golf. We didn't really get deep into the conversation. How do you not ask these questions? I don't know. It's like the juicy details you need, Dan. I don't know. I didn't know what to do. So you just sit there and you say,

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never thought this would happen to me#cheatersgettingcaught #exposed #relateable

Curiosity IntrigueProblem Solution FrameworkScreen RecordingLifestyle
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Y’all this #AmericanEagle #sydneysweeney ad is WILD

Problem Call OutProblem Solution FrameworkUgc RawBusiness
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Listen, I do not give a fuck about Sydney Sweeney, but y'all have been trashing Sydney Sweeney on like every different app to the sun for the last day and a half. So I naturally wanted to know what y'all were trashing her for, because apparently there's a few things to trash her for. And I went and I saw the American Eagle ad. And let me tell you, my jaw dropped because that is a 100 percent Nazi propaganda. That is 100 percent Nazi propaganda. And as someone who's worked in marketing for over 15 years, that's had to go through multiple channels to be approved. That idea had to go through the marketing team had to be flushed out by the marketing team had to go through legal had to go through sales had to go through like literally everything that had to go through like every part of American Eagle. So that choice was intentional. That went through multiple departments and not one person was like, yeah, that's Nazi propaganda. I'm sure if it was a quote mistake, they're going to say we didn't, we didn't understand, you know, we didn't see the consequences, but let me tell you, that is an intentional choice. That is intentional to be controversial. That is intentional because they believe that she has good genes. And I'm not talking about the jeans that she was wearing. I'm talking about her genetic makeup. That is an intentional choice by American Eagle that does not get by multiple departments and approved by multiple departments without knowing that these consequences would be there period end of discussion continue trashing her have a good day

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ChatGPT-5 started leaving watermarks on eveything that it makes. Here’s how you...

Bold Claim StatementTutorial HowtoFace To CameraEducation
Transcript

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728

Changed my life!!! Everyone needs this app ASAP #studyhacks #studytok #colleget...

Relatable ScenarioProduct Showcase DemoUgc RawEducation
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I was a little like, like damn. The whole time while I was there, I only wanted to see him.

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bc wdym I ain’t reading all that?? 😭 #brainrot #adhd #adhdhacks #studyhacks #bo...

Relatable ScenarioEntertainment ComedyProduct FocusedPhoto Video
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Taking new wife applications #cheater #cheaterbuster #tinder #wife #cheating

Problem Call OutStorytime NarrativeProduct FocusedLifestyle
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I mean, all right, you said that we would talk, so let's talk. It's been almost a whole day and we haven't even talked to each other. I mean, what do you want me to say? That I'm sorry I have a Tinder profile? Like, I'm sorry. Okay. I mean, why do you have one? I don't know. I just, I don't know. We've been together for like almost 11 years. Like, I don't know. maybe I just wanted to try something new. I mean, I guess, I don't know.'ve been together for like almost 11 years like i don't know maybe i just wanted to try something new i mean i guess i don't know yeah 11 years why wouldn't you just say something make a tinder instead of talking to your husband of 11 years because like what what if i made a tinder and then i came to you and i was like hey i don't want to be together anymore and then you know we split and we got the kids and then i didn't like anything that i found on tinder You know, like I was, if I, I don't want to be together anymore. And then, you know, we split and we was about to kids. And then I didn't like anything that I found on Tinder. You know, like, at least if I didn't say anything and you didn't find me, then at least I still had this to come back to. To come back to? Yeah. That's it. We're done.

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Does my cucumber art looks weird? #drawing #artistsoftiktok #multiplayer #artwo...

Problem Call OutSatisfying ContentScreen RecordingGames
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ai gives you job answers 😂 #chatgpt #jobhack #interview #foryou #viral

Bold Claim StatementEducational InformativeProduct FocusedProductivity
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ok now we need to recruit the third girl bc TRIPLE THREAT??? #Relationship #boyf...

Curiosity IntrigueProblem Solution FrameworkScreen RecordingLifestyle
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Bold Claim StatementProduct Showcase DemoUgc RawEducation
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He had no idea 🤷🏾‍♀️ #couplestiktok #couple #Relationship #interracialcouple #...

Relatable ScenarioEntertainment ComedyUgc RawLifestyle
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When the white boyfriend effect hits your black girlfriend. Bruh.

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#weddinginspo #weddingideas #weddingtiktok

Problem Call OutListicleFace To CameraLifestyle
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GUYS HELP #teethwhitening #teethtransformation #teeth #amazonskincare #amazonp...

Problem Call OutProblem Solution FrameworkProduct FocusedPhysical Product
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And boy, I, I fantasize about it all the time If you were mine, I'd give

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#interiordesign #design #homedecor #makeover #homeideas

Curiosity IntrigueBefore AfterProduct FocusedLifestyle
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#interiordesign #makeover #homedecor #roominspo #design

Direct Question To ViewerBefore AfterPolished ProfessionalGraphics Design
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#interiordesign #design #homeideas #makeover #homedecor

Curiosity IntrigueQ&aProduct FocusedLifestyle
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You don’t have to be a genius to get straight A’s guys

Howto Tutorial PreviewTutorial HowtoUgc RawEducation
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Soooo how do I get a restraining order #cheater #cheaterbuster #fyp

Relatable ScenarioStorytime NarrativeFace To CameraUtilities Tools
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Do not come back. Do not come back. No, you will not. You will not see me. You're not allowed to be back here, ever. Says who? Says the restraining order that I'm going to get tomorrow. You're not getting a restraining order. I am getting a restraining order. No, you're not. Dude, you were cheating on me after I bought you a ring. We were on a break. We were on a break? We were on a break. A break, dude? Yeah. I bought you a ring. Well, that ring wasn't on my finger before the break. Alright, well.

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#skinjourney #acne #acneskin #foryou #fypppp

Relatable ScenarioEntertainment ComedyFace To CameraHealth Fitness
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My interviewer thought I was cheating with AI… nope, just making sure I don’t fo...

Relatable ScenarioEntertainment ComedyUgc RawLifestyle
Transcript

No AI is allowed in this interview, so could you just please share me your screen so that I can make sure that you're not using any other resources? Yeah, sure. I could do that for you. Let me just set that up. Share screen. And then just let me know when you can start seeing my screen. Okay, that's good. I can see it. All right. I just have what's new in Microsoft Edge from the download that I did for my computer, text-to-speech 11 labs, video editing course, notebook that I take on my computer, and then just our meeting. Okay, just to confirm that's all of the tabs that you have open? Correct. Okay great we can go ahead and proceed with the interview. Why don't you tell me a little bit on why this role interests you so much? Yeah that's a great question. I really think that what you guys are looking for in your candidates

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Bro has some COURAGE 😳 #professor #student #college

Unexpected ShockingEntertainment ComedyUgc RawEducation
Transcript

Rule number one in this classroom, you don't call me Ms. Allen. You don't call me professor. I have a Ph.D. That's a doctor, doctor of philosophy, Ph.D., Dr. Allen. Thank you very much. Don't forget. Yes, sir. Honestly, I want to know from you and for everyone in this class, you have a 1.4 on rate my professor. You're talking about a math site right now, rate my professor. We are in class. I'm not even in this. I finished rule number one. We are about to go on with the lecture. And come on. That is a. Rate my professor. You're talking about a website right now. Rate my professor. We are in class. I'm not even in this class. I finished rule number one. We are about to go on with the lecture. And come on. That is a junk website. All right? It's the worst of the students. I'm going to be honest. I'm not even in this class. I've been going around to the worst teacher's classroom. and helping you out. I hate reading. It has original content. You can put in slides. You can put in the readings. And you have an AI. My classroom. I'm helping you out. I hate reading. Sit down now. Let's get started. It has original content. You can put in slides. You can put in the readings. Jump in. And you have an AI team that will help you. You don't have to listen to doctor's speech. You do not. I hate reading. I will send you to the dean's office. Yes, I'm out. You will be going to the Dean's office. I will report you.

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#interordesign #design #halloween #halloweendecor #homeideas

Curiosity IntrigueQ&aProduct FocusedLifestyle
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Motivation feels good for a while. But when it fades, most people stop. They thi...

Curiosity IntrigueProblem Solution FrameworkAnimation Motion GraphicsHealth Fitness
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RIP Charlie Kirk 🕊️ Happiness isn’t found by chance—it’s discovered when you pu...

Bold Claim StatementProduct Showcase DemoUgc RawLifestyle
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POV: you in 2025 ?🤔 . . . #bitcoin #bullrun #crypto #trading #blockchain #memec...

Problem Call OutProblem Solution FrameworkProduct FocusedLifestyle
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Субтитры сделал DimaTorzok

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#holyairball #founder #femalefounder #entrepreneur #fyp

Relatable ScenarioBefore AfterUgc RawDigital Product App
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This was an INSANE experience guys 😭🤯 #jobsearch #jobinterview #jobseeker #int...

Unexpected ShockingEntertainment ComedyUgc RawBusiness
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No AI in this interview. Could you please show me a screen now? Uh, sure. Yes. Can you see that? I see myself. Could you please go ahead and show me your other tabs you have currently browsing around? Yeah, sure. So I just have the Google Docs and parking, LinkedIn, some random searches here. Yeah. Okay. Seems to be pretty believable because, you know, your answers were really good, actually. So I just want to make sure. Okay, perfect. Lots of people have been using that a lot. But anyways, we can proceed with the next interview question. So why should we hire you? So I believe it would be, sorry, I believe I would be a strong fit for this role because I bring a combination of just relevant skills, experience, and a proactive attitude.

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Follow for more toxic study motivation #college #study #studytok #motivation #st...

Relatable ScenarioEntertainment ComedyUgc RawLifestyle
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Oh, you don't want to study? All good, all good. Just imagine your kids looking at the menu prices in a restaurant before ordering. Imagine your parents having to work for the rest of their lives. Imagine someone being able to look you in the eye and telling you you're nothing without me. Imagine your siblings having no one to look up to. Imagine all the countries you're gonna have to watch through your screen instead of actually visiting them. Imagine waking up in 20 years and realizing you wasted all your potential because you decided to scroll and waste your time when you literally had the resources right at your fingertips.

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uhhh can a Korean speaker or Lingotok help me pls 😭 #korean #learnkorean #lingo...

Problem Call OutEntertainment ComedyUgc RawLifestyle
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Now you try. Gay nun come here. No, pavo ya.

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I am sorry..drawing with a stranger in ArtWorkout❤️🙏

Problem Call OutStorytime NarrativeVibrant ColorfulPhoto Video
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Still waiting for accusations to “ruin a man’s life” #kobebryant #SA #feminism ...

Bold Claim StatementProblem Solution FrameworkFace To CameraNews
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Unstuck came through #unstuck #collegetips #studytool #aitool #unstuckstudy

Relatable ScenarioProduct Showcase DemoUgc RawEducation
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I'm on some dumb shit By the way, what he say He can tell I ain't missing no meals Come through and fuck him in my automobile Let him eat it with his grills He telling me to chill He telling me it's real That he love my sex appeal

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What is Problem/Solution content?

Problem-solution content hooks viewers with a relatable pain point, then delivers a clear solution. This format works because it creates immediate relevance and satisfies the viewer's search intent quickly.

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