Before/After TikTok Examples That Drive Results

The before/after format works because transformation is inherently engaging – the contrast creates curiosity and proof. We've collected 852+ high-performing examples to show you exactly how top creators use this approach.

Best for: Creators learning to master the before/after format • Brands looking for before/after content examples to adapt • Marketing teams studying before/after best practices

852 viral postsUpdated November 2025

What Makes These Posts Viral

Based on analyzing 852 posts, here are the key performance metrics and patterns that appear most frequently in top performers:

5.4M
Avg Views
6.7%
Engagement Rate
102%
Use Before After
30-60s
Optimal Length

Most Common Patterns

102%Before AfterMost Common
84%Ugc Raw
60%Curiosity Intrigue
54%Product Focused
46%Before State Visual
40%Face To Camera
💡 Pro tip: Posts that combine 2-3 of these patterns typically see 2-3x higher engagement than those using just one approach.
18.5M
1.0M
2.4K

175 days of fixing my asymmetry #transformation #symmetry #asymmetrical #oscarp...

Curiosity IntrigueEducational InformativeFace To CameraHealth Fitness
Transcript

Slide 1
1/3

#selfimprovement #grind #discipline #lifestyle #success #motivation

Bold Claim StatementBefore AfterAnimation Motion GraphicsEducation
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15.1M
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its water and sweat proof! 🤩 #outfithacks #strapless #outfit #bodyadhesive

Bold Claim StatementBefore AfterProduct FocusedPhysical Product
Transcript

Show me that don't need no money Don't need nobody Just need your body Hey, hey Show me that so

13.9M
446.9K
2.6K

At least it’s waterproof and touch proof 🫩 @Scalp Armor #davecurls #balding #cu...

Bold Claim StatementProduct Showcase DemoProduct FocusedPhysical Product
Transcript

9.3M
370.7K
5.6K

The Life of Elon Musk 🚀 - #elonmusk #elon #tesla #history #ushistory

Curiosity IntrigueBefore AfterDocumentary StyleBusiness
Transcript

8.9M
558.7K
2.9K

It’s nail day! #newnails #naildesigns #nailday #nailtech

Direct Question To ViewerStorytime NarrativeFace To CameraKids
Transcript

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944.5K
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Tone AI app pilates ⭐️#fyp #workoutmotivation #pilatesresults #nikolaspilates #p...

Curiosity IntrigueBefore AfterUgc RawHealth Fitness
Transcript

Thank you for watching!

7.2M
417.1K
4.4K

He had no idea 🤷🏾‍♀️ #couplestiktok #couple #Relationship #interracialcouple #...

Relatable ScenarioEntertainment ComedyUgc RawLifestyle
Transcript

When the white boyfriend effect hits your black girlfriend. Bruh.

7.1M
387.4K
586

Did the bulk do us good? #gym

Before State VisualStorytime NarrativeUgc RawHealth Fitness
Transcript

Outro Music

Slide 1
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#interiordesign #design #homedecor #makeover #homeideas

Curiosity IntrigueBefore AfterProduct FocusedLifestyle
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6.8M
644.8K
689

The cut was worth it🤩 #gym

Curiosity IntrigueComparisonUgc RawLifestyle
Transcript

Outro Music

Slide 1
1/8

#interiordesign #makeover #homedecor #roominspo #design

Direct Question To ViewerBefore AfterPolished ProfessionalGraphics Design
Transcript

Slide 1
1/3

#skinjourney #acne #acneskin #foryou #fypppp

Relatable ScenarioEntertainment ComedyFace To CameraHealth Fitness
Transcript

6.4M
462.5K
1.3K

I’m definitely getting scammed when I’m older ✌️😭 #lebronjames #undergroundtikt...

Visual Awe AestheticsBefore AfterUgc RawPhoto Video
Transcript

6.1M
404.3K
279

This wedding dress was a work of art by the extremely talented @J.Andreatta !! J...

Bold Claim StatementBefore AfterProduct FocusedLifestyle
Transcript

5.8M
104.0K
890

CalScan helps you stay healthier#caloriecount #calories #cooking #fyp #tiktokfoo...

ComparisonComparisonMinimalistHealth Fitness
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5.8M
354.7K
1.7K

POV: you in 2025 ?🤔 . . . #bitcoin #bullrun #crypto #trading #blockchain #memec...

Problem Call OutProblem Solution FrameworkProduct FocusedLifestyle
Transcript

Субтитры сделал DimaTorzok

Slide 1
1/3

#holyairball #founder #femalefounder #entrepreneur #fyp

Relatable ScenarioBefore AfterUgc RawDigital Product App
Transcript

5.2M
595.1K
4.8K

Losing weight was the best thing ever! #gym

Before State VisualBefore AfterFace To CameraHealth Fitness
Transcript

You're so nice, she's so perfect, blah blah blah Oh how I wish you'd wake up one day Come to me, come faster, but let me stay Faster, but let me stay Faster, but let me stay Faster, but let me stay

5.0M
398.7K
880

We locked in #gym

Before State VisualBefore AfterFace To CameraHealth Fitness
Transcript

Outro Music

4.8M
465.6K
1.2K

What went wrong 😭 #togi #funny #growingup #funny #gambling @TOGI

Curiosity IntrigueEntertainment ComedyUgc RawLifestyle
Transcript

4.7M
139.6K
734

最新版iOS26でできるロック画面とホーム画面カスタマイズが可愛すぎる😭📱💗⸝꙳.˖ 今回は、iPhone最新版iOS26の 透明アイコン&ウィジェット...

Bold Claim StatementProduct Showcase DemoVibrant ColorfulLifestyle
Transcript

4.7M
335.2K
579

It’s nail day! #nails #athomenails #nailart #nailtok #newnails

Howto Tutorial PreviewProduct Showcase DemoFace To CameraLifestyle
Transcript

I wanted to try something new so I let my eight-year-old daughter design her nails and this is what she came up with. Oh I love these. These two are the Halloween. Okay. These two are the Valentine's. So you're going for like a holiday inspo-y set of nails and then what's all of this in the middle? The stuff in the middle I would like to beled. So like pretend these are sparkled and stuff. Okay, so like little stars with them? Okay. Do you kind of want like aura nails? Kind of like how mine are like aura where there's a different color in the center? Okay, I get it. I get it. I would like the Halloween's to be on my thumbs. Okay, so purple and orange on your thumbs. Do we like this one for the hot pink? yeah do we like this one for the light pink this Yeah. Do we like this one for the light pink? Yes. This one is the only yellow that I have. Is this yellow going to be good? Yes. You like that yellow? Yes. Okay. Your purple looks a little bit dark. Mine's a little bit lighter. Do you like that color? Do you have any other? I don't have any other purples. I can try to mix it maybe with like maybe a black or a blue. Okay. But is this a good starting point? Yes. Okay. But is this a good starting point? Yes. Okay. Blue. I think I have one that matches that almost perfectly. Do you like that one? Yes. For green how do we like this one? Oh that one looks cool. Yeah. And last, this is the orange that I have on my nails right now. Oh, wow. Yes. You think that'll be good? Yes. Okay. Yes, perfect. All right, let's get a before shot. This is what we're looking like before. You think I can do the set that you created in your mind? Yes. Do you have faith in me? Yes. Thank you.

4.6M
138.5K
1.9K

The Evolution of Kim Jong Un #kimjongun #northkorea #history

Curiosity IntrigueEducational InformativeDocumentary StyleNews
Transcript

4.5M
71.1K
65

I would be unstoppable 😩 #GRWM2025 #MakeupTok #ViralMakeup #SoftGlamLook #Flawl...

Before State VisualAi GeneratedUgc RawLifestyle
Transcript

4.4M
611.3K
2.5K

@Tone AI – Dream Body App #pilatesresults #toneai #pilatestiktok

Curiosity IntrigueEducational InformativeUgc RawHealth Fitness
Transcript

4.1M
290.2K
2.7K

Getting better #nonscalevictory #bodytransformation #weightloss #transformmylife...

Problem Call OutBefore AfterText CentricLifestyle
Transcript

I can't jump. And I realized this when I started my weight loss journey and I had a really difficult time doing jumping jacks. When you get to a weight that your mobility is restricted, it is really hard to reconcile all of the things you no longer are able to do that you think you should be able to do. So I started on a journey to reclaim all of the things that I've lost through gaining so much weight. I'm down 131 pounds and now I'm able to tackle the challenge of starting to jump again. I've been practicing my jumping jacks. I've been practicing on jumping on steps and currently I am trying to jump on the curb. I think I have a little bit of fear and hesitation. I'm scared of falling on the concrete. But once I can do this, I know nothing's going to stop me from doing all the things that I want to do in my life and reclaiming all the things and skills that I've lost. So if you are also on a journey to reclaiming things, I'm right there with you.

4.0M
157.2K
1.2K

HELP what kind of creature is this? 😭😭🦧 #Art #multiplayer #drawingrogether #...

Curiosity IntrigueProblem Solution FrameworkUnexpected JuxtapositionGraphics Design
Transcript

3.8M
92.8K
992

uhh i love it!! #Glamapp #GlamAI

Quick RevealAi GeneratedProduct FocusedPhoto Video
Transcript

3.7M
360.6K
1.3K

@Tone AI – Dream Body App ✨#workoutmotivation #toneai #pilatesresults #nikolaspi...

Before State VisualBefore AfterProduct FocusedHealth Fitness
Transcript

3.7M
44.2K
71

Starting a pressure washing business in 2025? 🚀 Here's how to do it step-by-ste...

Before State VisualBefore AfterDocumentary StyleBusiness
Transcript

I went from making $300 the first year to $200,000 last year. I've been doing it part-time. It's important for me to have my son involved in this business. A rig like this would cost you about $65,000, $70,000. It's a dual moneymaker. You can pressure wash and you can clean trash cans. How much you want to hustle? Go in a neighborhood and look for dirty driveways and offer them a special to clean their driveway. That'll get your foot in the door.

3.6M
75.5K
625

Chụp ảnh sống ảo cho bạn gái ở cafe Sân Ga #iphone #iphone16promax #apple #portr...

Curiosity IntrigueTutorial HowtoProduct FocusedPhoto Video
Transcript

3.6M
156.5K
212

the thea app changed the game for me! i finally feel confident in my skin ✨ #ski...

Relatable ScenarioProduct Showcase DemoUgc RawLifestyle
Transcript

So, uh, see ya.

3.4M
114.9K
345

tag a girl who needs this 🤩 #summer #outfithack #bodyadhesive #bodytape #strapl...

Open LoopBefore AfterProduct FocusedPhysical Product
Transcript

Rock your body, rock your body, come on, come on, rock that body, rock your body, rock that body, come on, come on, rock that body, rock that body, come on, come on, rock that body.

3.4M
98.8K
166

I would be unstoppable 💅✨ #Makeup #MakeupTutorial #FYP #ViralMakeup #BeautyTok ...

Before State VisualBefore AfterProduct FocusedLifestyle
Transcript

You got that aquafina make them boys wanna wife me The type of girl you want that you all in my bubble, girl

3.2M
104.9K
172

Did we waste our time? #gym

Curiosity IntrigueInspirational MotivationalUgc RawLifestyle
Transcript

Outro Music

3.0M
425.5K
2.5K

Tone Ai is the best Pilates app.

Curiosity IntrigueBefore AfterUgc RawLifestyle
Transcript

2.9M
117.3K
343

We both grew so much! #gym

Curiosity IntrigueBefore AfterUgc RawHealth Fitness
Transcript

Outro Music

2.9M
251.6K
905

We were actually cooked💔 #gym

Curiosity IntrigueInspirational MotivationalUgc RawHealth Fitness
Transcript

Baixa, baixa, dona que me pique, boca bem na da régua, boca bem na da régua, boca bem na da régua Boca, boca

2.9M
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1.0K

He said he’s been wanting to remodel that bathroom 😂 #cheater #tinder #relation...

Relatable ScenarioEntertainment ComedyText CentricLifestyle
Transcript

2.8M
202.1K
1.7K

Thanks tone Ai for my dream body 🪽✨ #modelbody #leanbody #bodygoals #snachedwai...

Curiosity IntrigueBefore AfterProduct FocusedHealth Fitness
Transcript

2.7M
124.5K
293

The cut did us so good🥹 #gym

Curiosity IntrigueBefore AfterUgc RawHealth Fitness
Transcript

Outro Music

Slide 1
1/5

#gym #Fitness #gymtok #fitnesstok #transformation

Relatable ScenarioBefore AfterFace To CameraHealth Fitness
Transcript

Slide 1
1/4

made them with Renovo app if ure wondering #interiordesign #design #movingintoge...

Relatable ScenarioComparisonVibrant ColorfulLifestyle
Transcript

2.5M
181.5K
193

my skincare routine >> #glowup #skintok #clearskin #hellothea

Bold Claim StatementBefore AfterProduct FocusedPhysical Product
Transcript

There is something on your mind

2.5M
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1.3K

What is Blud doing💀 #gym

Bold Claim StatementBefore AfterUgc RawHealth Fitness
Transcript

you

2.5M
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43

😅😅😅 #relationshiphumor #relationshipgoals #relatable #teethwhitening #teethtr...

Bold Claim StatementBefore AfterFace To CameraPhysical Product
Transcript

2.4M
107.9K
1.9K

#tgtylar #wiginfluencer #hairtutorial #foryoupage #wiginstall

Visual Awe AestheticsBefore AfterProduct FocusedPhysical Product
Transcript

2.4M
60.3K
574

Chụp ảnh cho bạn gái ở Metashow | phần 2 #iphone #iphone16promax #apple #metasho...

Problem Call OutProduct Showcase DemoVibrant ColorfulLifestyle
Transcript

2.4M
112.0K
910

Sleeping on your back is making you UGLY #sleep #mewing #inverted #oscarpatel #...

Bold Claim StatementHypothesis Myth BustingText CentricHealth Fitness
Transcript

Sleeping on your back is making you ugly. Here's how to fix it. When you sleep on your back, your tongue falls into your throat. This prevents proper tongue posture, leads to restricted nasal breathing, and therefore tightens your fascia, ruins your overall cranial posture, and leads to downward growth and recession. One third of your day is spent sleeping, so you are literally cooking yourself. And no, it won't even drastically improve symmetry, because the root cause of asymmetry is an uneven palate. And therefore, if you can't even have your tongue on your palate, how are you going to fix your asymmetry? You should be sleeping on your side. because the root cause of asymmetry is an uneven palate. And therefore, if you can't even have your tongue on your palate, how are you going to fix your asymmetry? You should be sleeping on your side in the fetal position like the way that you're intended to. This will open up your airways, allow your mouth to stay closed, allow your tongue to be on the roof of your mouth. If you are desperately worried about asymmetry, just switch sides. Nearly every myofunctional therapist I've worked with, every orthotropic specialist I've worked with, everyone agrees with this. Health is looks.

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What is Before/After content?

Before/after content showcases transformations or results. The visual contrast creates inherent curiosity and provides immediate proof of effectiveness.

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